UI/UX Design Agency in Cairo

UI/UX design is deciding how a website or app works for the people using it (UX) and how it looks and feels (UI), from the first visit to a finished task. Xtnd designs websites, online stores and web platforms in Arabic and English from Nasr City, Cairo, for businesses in Egypt and the Gulf.

What does UI/UX design include?

UI/UX design includes understanding who uses the product and why, planning the structure and the steps of each task, sketching wireframes, testing a clickable prototype, and then designing the final screens and components. The aim is a product that people understand quickly, trust, and can use without help on a phone.

What a typical project covers:

• Research: talking to your team, looking at analytics and watching how people use what you have today.
• Information architecture: the pages, the menus and what goes where.
• User flows: the steps for the key tasks, such as buying, booking or signing up.
• Wireframes: simple layouts to agree on structure before visual design.
• Prototype: a clickable version to test with real users.
• Visual design: final screens in Figma for mobile and desktop.
• Design system: colours, type, buttons and form components the developers reuse.

Why should Arabic pages be designed, not mirrored?

Arabic pages should be designed because flipping an English layout does not make it read well in Arabic. Text runs longer or shorter, some icons should not flip while others must, numbers and Latin product names sit inside Arabic sentences, and Arabic typefaces need different sizes and line spacing to stay readable.

We design both languages side by side, so each one feels native. That matters for trust and for conversion, especially in Egypt and the Gulf, where many visitors switch between the two languages.

Which design work do you need: UX, UI or both?

Most projects need both, but in different amounts. A new product needs UX first, to get the structure right. A product that works but looks dated mainly needs UI. A product that loses people at a known step needs focused UX work on that step. The table helps you see where to start.

Your situation	Start with	What you get
New website, store or platform	UX, then UI	Structure, flows, prototype, then final screens
Works well, looks dated	UI	Refreshed visual design and a design system
People drop off at a known step	Focused UX	A redesigned flow for that step, tested before build
Arabic version feels like a copy	UI and UX for Arabic	Arabic layouts designed alongside English

Where can you see Xtnd’s design work?

You can see our design work on our Behance profile. It includes our case study for the iPersona mental health booking website, which we built on Laravel. When we design and build a product together, the same team carries the design through to development, so details are not lost between a design agency and a separate developer.

How does a UI/UX design project work?

A UI/UX project moves from understanding the problem to a tested prototype and then to final screens. You review the work at each step, and we test the key flows before visual design is finished, so changes happen while they are still cheap to make.

1. Kick-off. Goals, users, current problems and any data you already have.
2. Research. Interviews, analytics and a review of what you have today.
3. Structure and flows. Sitemap and the steps for each key task.
4. Wireframes. Low-detail layouts for the main screens, in both languages if needed.
5. Prototype and test. A clickable prototype tested with a few real users.
6. Visual design. Final screens for mobile and desktop.
7. Handover. Figma files, the design system and notes for developers.

Example: redesigning a mobile checkout

This is an illustrative scenario, not a client project. An online store in Saudi Arabia sees many shoppers add items to the cart on their phones, then leave at checkout. The checkout asks for an account, repeats address fields and hides the delivery cost until the last step.

A focused UX project could:

1. Map the current checkout and list every field and step.
2. Allow guest checkout, so shoppers are not forced to create an account.
3. Show the delivery cost and expected delivery time on the cart page.
4. Group address fields to match how addresses are written in the market.
5. Prototype the new flow in Arabic and English and test it with a few customers.
6. Hand the tested design to developers, then compare checkout numbers after launch.

When does a website need a redesign?

A website needs a redesign when it no longer fits the business or the people using it. Common signs are a poor experience on phones, a brand that has moved on, content that is hard to find, a weak Arabic version, or a site so hard to update that your team avoids it.

A redesign does not always mean starting over. Sometimes the structure is fine and only the visual layer and a few key flows need work. If the platform itself is the problem, see Xtnd’s web design work in Egypt, e-commerce development or custom Laravel platforms. Related reading: What makes a good corporate website? and How to choose a web design company in Egypt.

Frequently asked questions

What is the difference between UI and UX design?

UX design decides how a product works: the steps, the structure and what each screen must do. UI design decides how it looks: layout, type, colour and components. Good UX with weak UI feels untrustworthy, and good UI with weak UX looks fine but loses people.

What do I receive at the end of a UI/UX project?

You receive the designed screens for mobile and desktop in Figma, along with the wireframes and clickable prototype from the earlier stages. When we also build the product, the same files guide our developers.

How is a prototype different from a final design?

A prototype is a clickable version of the main screens that shows how the product flows, before any code is written. It is used to check that people can finish the key tasks. The final design then sets the look of every screen.

Do you design in Arabic?

Yes. We design Arabic screens as their own layouts, with right-to-left reading order, Arabic typefaces and text lengths in mind. Arabic is not treated as a translation applied at the end, because mirrored English layouts often read awkwardly.

How much does UI/UX design cost?

It depends on the number of screens and user roles, how much research the project needs, whether you need one language or two, and whether a design system is part of the work. We quote after a short call where we see what you have today.

Talk to us about your design project

Share a link to what you have today, or describe your idea, on WhatsApp or through the contact form.